Kāore e ranea te nui o ngā kēne konumohe a ngā Amerikana. I kī ngā kaiwhakahaere matua o te kaihanga inu pūngao Monster Beverage i te marama kua taha ake nei kei te raru rātou ki te tiki i ngā kēne konumohe hei whakatutuki i te hiahia, i te wā i kī ai te Tumu Whakahaere Matua o Molson Coors i te marama o Āperira me tiki e te kaihanga pia tuatoru o te ao ngā kēne mai i te ao katoa hei whakatutuki i ana hiahia. I piki ake te hanga kēne inu i te US mā te 6% i te tau kua taha ake nei ki te neke atu i te 100 piriona kēne, engari kāore tonu i ranea, e ai ki te Can Manufacturers Institute.

He iti noa iho ngā kēne konumohe? Nā te mate urutā i tere ake te pikinga nui o te hoko kēne konumohe i Amerika, i te mea i noho te iwi ki te kāinga ki te inu i ngā Heinekens me ngā Coke Zeros hei utu mō te hoko mai i tētahi pae inu, i tētahi wharekai rānei. Engari kua piki haere te tono mō ngā tau, e ai ki a Salvator Tiano, he kaitātari matua i Seaport Research Partners. He pai ki ngā kaihanga inu ngā kēne nā te mea he pai mō te hokohoko. Ka taea te hanga i ngā kēne i roto i ngā āhua motuhake, ā, kua tino ātaahua ngā whakairoiro kua tāia ki runga i ngā kēne i ngā tau tata nei, e ai ki a ia. He iti ake te utu mō te hanga me te kawe i ngā kēne i ngā pounamu karāhe nā te mea he mama ake te taumaha me te ngāwari o te whakarārangi.